You have a friend in SEO
Plain-English breakdowns of how pages actually climb Google. The fundamentals, the myths, and what really moves rankings, written from 12+ years in the trenches.
What SEO really is
SEO, or search engine optimisation, is the practice of helping search engines understand a page so it ranks for the right searches. At its core it comes down to three things: a technically healthy site, content that answers what people are searching for, and trust earned over time.
Google updates its ranking systems constantly, and best practices shift with them. Optimising a site well means getting the fundamentals right, then keeping up with the changes that actually matter.
Ranking Factors
Core Pillers
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